Rescue may be in the stars for these dogs

Nov. 26 (Reuters) – An animal shelter in Los Angeles applies astrological traits to its dogs in hopes of matching them with a compatible human.

The Wags and Walks Adoption Center has partnered with website design company SquareSpace to create the website, which shows dogs and their astrological signs to help get better foster matches.

“Compatibility is a big factor when it comes to pairing a pet with a foster parent and what better way to show compatibility than with star signs? Said Ashley Camale, head of consumer, product and international communications at SquareSpace Inc (SQSP.N).

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Wags and Walks employees keep records of the personality traits and likes and dislikes of each dog in their care.

Ariana Howell, the centre’s volunteer coordinator, said: “Although they are rescue dogs so most of us don’t know their date of birth, we give them an astrological sign based on their personality. as we get to know them. “

The unique approach drew attention. Since the website launched in mid-October, intake requests submitted to the shelter have increased by 20%.

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Report by Rollo Ross; Writing by Mark Porter; Editing by David Gregorio

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